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Branding Philosophy


UX Design Web Design

Our Brand & Design Case Study

  • Client

    Rutson Energy Solutions

  • Process Visualization

    Research (Spreadsheet + interview clips)
    Sketch (Hand-drawn logo iterations)
    Digital (Vector refinement)
    Application (Logo on uniforms/products)

  • Project Details

    For Rutson Energy, we crafted an industrial yet approachable identity that bridges their technical expertise with consumer trust. Our “Research-First Design” philosophy meant 3 weeks studying Kenya’s energy sector before sketching—discovering customers needed reassurance, not flashy graphics. The resulting brand system combines rugged typography with warm solar-yellow accents, reflecting both reliability (for contractors) and affordability (for homeowners). Every asset, from their lubricant packaging to trade show booths, now speaks with one cohesive voice.

Market Intergration 

The identity scales seamlessly from B2B datasheets to social media—stationery uses durable Pantone colors, while digital assets employ vibrant gradients for screen impact. Even their truck fleet wraps follow a modular design system, ensuring recognition at 80kph on Mombasa Highway.

Logo & Brand Design Process

  • Phase 1: Industry Deep Dive (Competitor audits, customer interviews)
  • Phase 2: Visual Archaeology (Mood boards tracing Kenya’s energy aesthetics)
  • Phase 3: Strategic Sketching (200+ logo concepts refined to 3 directions)
  • Phase 4: System Stress-Testing (How logo works at 5mm and 5 meters)
  • Phase 5: Dynamic Guidelines (Rules for unexpected applications like PPE gear)

TechWorks empowers businesses with innovative digital solutions, expert development, and seamless technology for lasting impact.

ADDRESS:

Musa Place 8B, Mayor Road, Kajiado, Kenya

EMAIL:

techworks@xenoxindustries.com

PHONE:

+254 117 648 948

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