Essential Branding Package
KSh 3,500.00
_starting price
Complete visual identity foundation delivering everything you need to launch professionally. Includes primary logo plus two strategic variations delivered in multiple color formats, a carefully developed 2–3 color system with full technical specifications (HEX, RGB, CMYK, Pantone), and one professionally selected primary font with complete licensing management. All elements compiled into an interactive digital style guide with clear usage rules and basic application examples. Two structured revision rounds ensure your satisfaction, with all final files organized and delivered in vector and raster formats. Ideal for startups, solopreneurs, and small businesses ready to establish immediate professional credibility. Project timeline: 3–4 weeks. Investment: $3,500.
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<The Caviets>
What is the Essential Branding Package?
The Essential Branding Package is your foundation-first approach to establishing a professional visual identity. This comprehensive package transforms your business concept into a cohesive brand system that communicates your core values, attracts your target audience, and provides consistency across all your digital platforms.
- Foundation-first approach to professional visual identity
- Transforms business concepts into cohesive brand systems
- Communicates core values and attracts target audiences
- Provides consistency across digital platforms
- Your brand’s “starter home”—designed with intentionality and built on solid principles
- Everything needed to launch with confidence while maintaining flexibility for future expansion
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Who is the Essential Branding Package best for?
This package is ideal for specific business types and situations:
- Startups and new businesses launching their first professional identity
- Solopreneurs and consultants needing to establish credibility and recognition
- Small to medium-sized businesses with limited initial branding budgets
- Existing businesses with outdated logos needing a modern refresh
- Service-based businesses (coaches, therapists, agencies) requiring professional presentation
- Product-based businesses with digital-first sales strategies
- Non-profits and passion projects seeking professional appeal without enterprise complexity
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Logo Suite: Your Visual Signature
Receive a complete logo system that works across all platforms:
- Primary Logo: A distinctive, professionally designed main logo that represents your business essence, created after thorough market and competitor analysis
- Two Strategic Variations: Additional formats including:
- Stacked/vertical version for social media profiles and mobile applications
- Icon/symbol mark for favicons, app icons, and small-space applications
- Wordmark/horizontal version for website headers and printed materials
- Each logo variation maintains visual consistency while offering practical flexibility for different applications
- All logos are delivered in multiple color formats (full color, black, white, and single-color versions) ensuring versatility across light and dark backgrounds
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Basic Color System: Strategic Color Psychology
Develop a purposeful color palette that communicates your brand personality:
- Primary Brand Colors: 2-3 carefully selected colors that reflect your brand’s emotional appeal and industry appropriateness, based on color psychology principles
- Complete Color Specifications: Each color includes exact values for:
- HEX codes for digital/web use
- RGB values for screen displays
- CMYK formulas for professional printing
- Pantone references for premium printing applications
- Application Guide: Clear instructions on primary/secondary color usage, contrast ratios for accessibility, and combinations to avoid
- Digital-First Focus: Colors optimized for online platforms, websites, and digital marketing while maintaining print compatibility
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Typography Selection: Professional Typeface Strategy
Establish visual hierarchy and readability with purposeful typography:
- Primary Typeface Selection: One professionally chosen font that complements your logo aesthetic and supports your brand personality
- Complete Licensing Management: We handle all font licensing considerations including:
- Researching and selecting from high-quality free/open-source fonts OR
- Purchasing appropriate commercial licenses on your behalf (cost included)
- Providing you with proper licensing documentation and installation files
- Type Implementation Guide: Clear specifications for:
- Headline styles and sizes
- Body text recommendations
- Proper spacing and alignment
- Web-safe alternatives for development
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Digital Style Guide: Your Brand Rulebook
Receive a comprehensive but accessible guide to maintain brand consistency:
- Interactive PDF Guide: Professionally designed, easy-to-navigate digital document
- Logo Usage Standards: Clear rules on proper logo spacing, minimum sizes, incorrect usage examples, and placement guidelines
- Color System Reference: Quick-access color swatches with codes and usage examples
- Typography Specifications: Font names, sizing guidelines, and hierarchy examples
- Basic Application Examples: Visual demonstrations of your branding applied to:
- Website headers and footers
- Social media profile layouts
- Simple marketing materials
- Digital Asset Directory: Organized file structure explanation for easy access
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Revision Process: Collaborative Refinement
Two structured rounds of revisions ensure your complete satisfaction:
- Round 1: Conceptual Refinement: After initial presentation, refine direction, colors, typography choices, and overall aesthetic based on your feedback
- Round 2: Final Polish: Fine-tune details, adjust spacing, perfect color shades, and finalize all elements
- Streamlined Feedback Process: Organized revision system with clear question prompts to gather actionable feedback
- Designer Guidance: Professional recommendations throughout the revision process to maintain design integrity while meeting your vision
- Change Scope Protection: Clear boundaries to keep project on track while allowing meaningful adjustments
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Final Files Delivery: Complete Brand Toolkit
Receive organized, professionally prepared files in all necessary formats:
- Vector Files (AI, EPS, PDF): Scalable master files for professional printing and future editing
- High-Resolution Raster Files (PNG, JPG): Web-ready files with transparent backgrounds where applicable
- Organized Folder Structure: Clearly labeled directories for easy access and management
- Font Files with Licensing: Properly licensed font files and installation instructions
- Style Guide PDF: Interactive digital brand manual
- ReadMe File: Simple instructions for developers, printers, and team members
- Archive-Ready Format: All files organized for long-term storage and accessibility
Project Timeline: 3-4 weeks from kickoff to final delivery
Investment: $3,500 (50% deposit to begin, 50% upon delivery)
Next Steps: Schedule a complimentary brand strategy consultation to discuss your project needs
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<The BreakDown!>
Essential Branding Package — Transparent Pricing Breakdown
We believe in complete transparency when it comes to investment. Below is a detailed breakdown of how the $3,500 Essential Branding Package is allocated across each phase of the project. These estimates reflect the time, expertise, and resources required to deliver a professional brand foundation. Your specific needs may adjust the final balance, but this gives you a clear picture of where your investment goes—from strategic discovery through to final file delivery. No hidden fees, no surprise costs.
Total Package Investment: $3,500 (estimated range $3,500–$4,500 depending on complexity and font licensing requirements)
Payment Terms: 50% deposit to secure booking and begin work; remaining 50% due upon final delivery before files are released.
What’s Included: All project management, strategic consultation, design time, licensing costs (if applicable), and file preparation. No additional fees for revisions within scope.
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_Price Estimates from...
{01}
Brand Discovery & Strategy Session
Est: $600–$900
In-depth consultation, market research, competitor analysis, target audience profiling, and creative brief development. Includes stakeholder interviews and positioning workshop to ensure strategic alignment before design begins
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Logo Suite Design & Development
Est: $1,200–$1,500
Primary logo plus two strategic variations delivered in full color, black, white, and single-color formats. Includes concept exploration, refinement rounds, and final vector file preparation for all applications.
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Basic Color System Creation
Est: $400–$600
2–3 carefully selected primary colors with complete technical specifications including HEX, RGB, CMYK, and Pantone values. Includes color psychology rationale and application guidelines for digital and print use.
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Typography Selection & Licensing Management
Est: $400–$700
One professionally chosen primary font with complete licensing research, commercial purchase if required, and proper documentation. Includes installation files and implementation guidelines for web and print.
{05}
Digital Style Guide Creation
Est: $500–$700
Comprehensive interactive PDF brand manual covering logo usage standards, color specifications, typography hierarchy, and basic application examples for websites and social media.
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File Preparation & Organized Asset Delivery
Est: $300–$400
All final files prepared in appropriate formats (AI, EPS, PDF, PNG, JPG) and organized in a clearly labeled folder structure. Includes ReadMe file with instructions for developers and printers.
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Project Management & Revision Coordination
Est: $400–$500
Two structured rounds of revisions, feedback collection and implementation, client communication throughout the 3–4 week timeline, and quality assurance before final delivery.
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