Google Ads Management
KSh 24,000.00
_starting price
Our Google Ads service puts your business at the top of search results precisely when customers are actively looking for what you offer. From comprehensive keyword research and strategic campaign architecture to conversion tracking and continuous optimization, we build search, shopping, display, and video campaigns that drive qualified leads and measurable sales. We handle the complexity so you get maximum return from every shilling spent, with transparent reporting that shows exactly what’s working and why.
_toggle for product details
{?}
<The Caviets>
Our Google Ads Management Process: A 10-Step Blueprint for Success
At TechWorks, we don’t just “run Google Ads”—we implement a systematic, transparent process designed for sustainable growth. Our 10-step methodology ensures every campaign is strategically built, precisely targeted, and continuously optimized to deliver measurable business results. From foundational setup to ongoing refinement, we handle the complexities of Google Ads so you can focus on what matters most: growing your business. Below is our proven framework that transforms ad spend into genuine ROI.
{01}
Account Setup & Foundation
We begin by building your campaign’s home base. This isn’t just creating an account—it’s structuring it for scalability and long-term success. We configure your billing profile, set user permissions for secure access, and establish the foundational settings that affect every future campaign. A well-built account from day one prevents costly restructuring later.
{02}
Location & Language Targeting
Your ads should be seen by the right people, in the right place. We meticulously define your target geography—whether it’s specific neighborhoods in Nairobi, all of Kenya, or East Africa. We pair this with precise language targeting to match your audience’s browsing preferences, ensuring your budget isn’t wasted on irrelevant clicks from outside your service area or language group.
{03}
Campaign Goals & Strategy Alignment
What does success look like? Before a single keyword is chosen, we align your Google Ads strategy with your core business objective. We structure your campaigns to focus on:
- Sales: Driving direct purchases and revenue.
- Leads: Generating inquiries and sign-ups.
- Website Traffic: Increasing qualified visitors.
- Brand Awareness: Maximizing visibility and reach.
- App Promotion: Boosting installs and engagement.
{04}
Campaign Type Selection
Google Ads is a toolkit, not a single tool. We select and implement the campaign type that matches your goals:
- Search Campaigns: For capturing high-intent search queries.
- Display Campaigns: For visual brand awareness across websites.
- Shopping Campaigns: For promoting products directly in search results.
- Video Campaigns: For engaging audiences on YouTube.
- App Campaigns: For driving mobile app installations.
- Performance Max: For automated, goal-based optimization across all Google networks.
{05}
Bid Strategy & Budget Optimization
How should Google spend your budget? We implement the bidding strategy that intelligently pursues your goals. This includes manual control for precision or automated Smart Bidding strategies like Target CPA (Cost-Per-Acquisition) or Target ROAS (Return on Ad Spend) to let Google’s AI maximize results within your defined budget and targets.
{06}
Keyword Research & Planning
This is the cornerstone of Search success. We conduct deep research to build a comprehensive keyword portfolio. We identify high-intent commercial terms, informative navigational phrases, and critical negative keywords to exclude irrelevant traffic. This ensures your ads appear for searches that signal genuine buyer intent.
{07}
Ad Group & Keyword Structure
Relevance is key to high performance and lower costs. We organize your keywords into tightly themed ad groups. For example, “running shoes” and “athletic sneakers” would be in one group, separate from “men’s formal shoes.” This structure allows us to write hyper-relevant ad copy for each group, which improves your Quality Score and reduces your cost-per-click.
{08}
Ad Creation & Copywriting
Your ad is your first impression. We craft compelling text ads with attention-grabbing headlines, clear value propositions, and strong calls to action. We utilize all available extensions—like sitelinks, callouts, and structured snippets—to provide more information and increase your ad’s real estate and clickability on the search results page.
{09}
Headlines, Descriptions & Asset Optimization
For Performance Max, Display, and Discovery campaigns, we go beyond text. We develop a suite of high-quality assets: multiple headlines and descriptions in various lengths, engaging images, and video content. This allows Google’s AI to mix and match these elements to create the most effective ad combinations for different users across its vast network.
{10}
Launch, Monitoring & Continuous Optimization
Our job begins at launch. We actively monitor campaign performance, analyzing key metrics like Click-Through Rate (CTR), Conversion Rate, and Cost Per Acquisition (CPA). We conduct ongoing A/B tests on ads, adjust bids based on performance data, refine keyword lists, and provide transparent monthly reports. This iterative process ensures your campaigns evolve and improve over time, maximizing your return on investment.
{?}
<The BreakDown!>
Google Ads Setup & Management: Service Items & Pricing
The pricing listed below provides a transparent starting point for our Google Ads services. Think of these as standard labour and management fees for the specific tasks involved in building, launching, and optimizing your campaigns. It’s important to note that these are service charges only and do not include the actual ad spend budget you will pay directly to Google for clicks and impressions.
Your actual service fee will be tailored based on the unique scope, scale, and complexity of your business needs. We encourage you to review these items to understand the components of our service, then contact us for a personalized quotation. During a consultation, we’ll assess your specific goals, current setup, and desired outcomes to create a custom package with precise pricing that aligns with your budget and delivers maximum value.
{##}
_component name
_Price Estimates from...
{01}
Account Creation & Initial Audit
3,500
We set up your brand-new Google Ads account from scratch, or perform a full health check on an existing account to find what’s working and what’s not.
{02}
Campaign Strategy & Architecture
4,000 per campaign
We plan and build the blueprint for your campaigns, organizing them into logical groups to make your ads more relevant and effective.
{03}
Keyword Research & Planning
2,500
We find the exact words and phrases your potential customers are typing into Google, so your ads appear to the right people at the right time.
{04}
Ad Copy & Creative Setup
2,000
We write compelling ad text, headlines, and descriptions that get clicks, and set up any visual assets needed for Shopping or Display campaigns.
{05}
Conversion Tracking Setup
3,500 (one-time setup)
We install the necessary tracking code on your website so you can see exactly which clicks turn into sales, leads, or other valuable actions.
{06}
Google Merchant Center Setup
4,000
Essential for Shopping ads. We create and verify your product feed so your items can appear with photos and prices directly in Google searches.
{07}
Smart Bidding Strategy Configuration
2,000
We set up Google’s automated bidding to focus your budget on getting conversions, leads, or the best possible return on your ad spend.
{08}
Audience & Remarketing Setup
2,500
We create lists to show ads to people who have already visited your website, making your marketing more efficient and personal.
{09}
Monthly Campaign Management
5,000
Our experts handle the day-to-day: adjusting bids, adding negative keywords, testing new ads, and keeping your campaigns performing at their best.
{10}
Weekly Performance Monitoring
1,500 per week
We check your campaigns weekly to catch issues early, ensure your budget is being spent effectively, and make timely optimizations.
{11}
A/B Testing Management
2,000 per test cycle
We systematically test different versions of your ads to discover which headlines, images, or calls-to-action get you the best results.
{12}
Competitor Analysis Report
3,500 per report
We research and report on what your competitors are doing with their Google Ads, giving you insights to stay ahead.
{13}
Monthly Performance Report
2,000 per month
You receive a clear, easy-to-understand report showing your clicks, costs, conversions, and return on investment, with plain-English insights.
{14}
Quarterly Strategy Review
4,500 per review
Every three months, we hold a deep-dive meeting to review what’s working, adjust goals, and plan the next phase of your growth.
{15}
Landing Page Optimization Review
3,000 per page
We analyze the page people land on after clicking your ad and provide actionable recommendations to help turn more visitors into customers.
{16}
Google Analytics 4 (GA4) Setup & Integration
4,500
We connect your Google Ads to GA4 for deeper insights into customer behavior and the full journey from ad click to purchase.
{17}
Ad Policy & Compliance Check
2,000
We ensure all your ads and website comply with Google’s advertising policies to avoid disapprovals and account issues.
< _related products >
Search Engine Marketing & Optimization
_from
KSh 25,000.00
Dominate organic search through technical excellence, strategic content, and sustainable authority building.
Meta Ads Management
_from
KSh 22,000.00
Reach the right audience across Facebook and Instagram with engaging creatives built for conversions.
Enterprise Branding Package
_from
KSh 12,000.00
Multi-audience strategy, master identity architecture, complete application ecosystem, brand portal, team training, governance framework, and six months support. 10–14 weeks. From $12,000.
Comprehensive Branding Package
_from
KSh 6,500.00
Extended color palette, complete typography, application templates, dual style guides, brand workshop, three revisions, and asset management for growing businesses. 5–7 weeks. $6,500.
Essential Branding Package
_from
KSh 3,500.00
Logo suite, color system, primary font with licensing, digital style guide, two revisions, and organized file delivery for startups seeking professional credibility. 3–4 weeks. $3,500.
