Search Engine Marketing & Optimization
KSh 25,000.00
_starting price
Our SEO service builds lasting organic visibility through a comprehensive approach that addresses every factor search engines consider when ranking websites. We begin with deep technical audits to fix crawlability, site speed, and mobile usability issues, then implement strategic on-page optimization targeting high-intent keywords your customers are actually searching. Through authoritative content creation, local SEO optimization for businesses serving specific areas like Nairobi, and ethical link building campaigns, we steadily increase your domain authority and search presence. The result is sustainable traffic growth that continues delivering qualified visitors month after month without paying for each click—making SEO the foundation of long-term digital marketing success.
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<The Caviets>
Our Search Engine Marketing & Optimization (SEO) Process: A 7-Step Framework for Sustainable Growth
At TechWorks, our SEO and SEM approach is engineered for lasting visibility and organic authority. We go beyond quick fixes to build a technically sound, content-rich digital foundation that attracts qualified traffic, earns search engine trust, and converts visitors into customers—month after month. Below is our systematic 7-step framework designed to elevate your search presence, boost rankings, and drive measurable business results.
{01}
Comprehensive SEO Audit & Technical Analysis
We begin with a deep diagnostic of your website’s current health. This involves a technical SEO audit analyzing site speed, mobile-friendliness, crawlability, indexation issues, and site structure. We also conduct a backlink profile analysis to assess domain authority and identify toxic links. This benchmark report uncovers critical issues and establishes a clear performance baseline.
{02}
Keyword Research & Search Intent Mapping
Success in search starts with understanding what your customers are looking for. We perform in-depth keyword research to identify high-value, high-intent search terms relevant to your business. We categorize these by search intent (informational, commercial, navigational, transactional) and map them to specific pages on your site, creating a strategic roadmap for content and optimization.
{03}
On-Page Optimization & Content Strategy
We optimize every page to communicate clearly with both users and search engines. This includes crafting SEO-friendly titles and meta descriptions, structuring content with proper header tags (H1, H2, H3), optimizing images with alt text, and implementing schema markup for rich results. Simultaneously, we develop a content calendar focused on creating valuable, authoritative content that answers user questions and targets our keyword strategy.
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Technical SEO Implementation & Site Health
We fix the foundational issues identified in the audit. This phase includes site speed optimization (compressing images, leveraging browser caching, minimizing code), ensuring secure HTTPS implementation, creating a logical XML sitemap, fixing broken links, and resolving crawl errors via Google Search Console. A technically healthy site is non-negotiable for ranking success.
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Local SEO & Google Business Profile Optimization
For businesses serving specific geographic areas like Nairobi or regionally, we implement a robust local SEO strategy. This includes claiming, verifying, and fully optimizing your Google Business Profile with accurate NAP (Name, Address, Phone), photos, services, and posts. We also manage local citations, build location-specific landing pages, and encourage positive customer reviews to dominate “near me” searches.
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Link Building & Digital PR Strategy
To build your site’s authority and ranking power, we execute a white-hat link building campaign. This involves creating high-quality, shareable assets (like research reports or tools), strategic guest posting on reputable industry sites, and earning mentions through digital PR. We focus on acquiring quality backlinks from authoritative domains to improve your site’s Domain Authority (DA) and trust signals.
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Performance Monitoring, Reporting & Continuous Refinement
SEO is a marathon, not a sprint. We provide ongoing monitoring using tools like Google Analytics 4 and Google Search Console. You’ll receive regular reports tracking key metrics: organic traffic growth, keyword ranking improvements, click-through rates (CTR), and conversions from organic search. We use this data to continuously refine our strategy, adapt to algorithm updates, and identify new opportunities for growth.
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<The BreakDown!>
Search Engine Marketing & Optimization (SEO) Service Items & Pricing
The pricing listed below serves as a transparent starting point for our SEO services. These are strategic, labor, and management fees for the technical analysis, content creation, and optimization work required to build your site’s organic authority and visibility—they do not include any third-party software or tool subscriptions.
Your final service investment is highly configurable. SEO is not one-size-fits-all; the ideal strategy depends entirely on your website’s current state, industry competition, and specific growth targets. We strongly encourage you to contact us for a personalized quotation. After a detailed consultation and site audit, we’ll tailor a package—mixing and matching the services below—that precisely fits your budget and delivers the fastest, most sustainable path to ranking growth.
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_Price Estimates from...
{01}
Comprehensive SEO Technical Audit
8,000
A full-site diagnostic check analyzing technical health, on-page factors, backlink profile, and competitor benchmarking to identify ranking obstacles and opportunities.
{02}
Keyword Research & Strategy Development
5,000
In-depth research to identify target keywords by search volume, competition, and commercial intent, mapped to a strategic content and optimization plan.
{03}
Google Business Profile Setup & Optimization
4,500
Essential for local businesses. We claim, verify, and fully optimize your GBP listing with photos, posts, Q&A, and review management to dominate local search.
{04}
On-Page SEO Optimization (Per Page)
1,500
Optimization of individual page elements including title tags, meta descriptions, header structure, image alt text, internal linking, and content alignment with target keywords.
{05}
Technical SEO Fixes & Site Speed Optimization
6,000 (project-based)
Implementation of critical technical improvements: fixing crawl errors, optimizing site speed, implementing schema markup, creating XML sitemaps, and ensuring mobile responsiveness.
{06}
SEO Content Writing & Strategy
2,500 per piece
Creation of SEO-optimized blog posts, service pages, or articles targeting specific keywords and user intent to build authority and drive organic traffic.
{07}
Monthly SEO Management & Reporting
5,000 per month
Ongoing management including rank tracking, technical monitoring, content planning, basic link building, and monthly performance reporting.
{08}
Local SEO Citation Building & Management
4,000 per quarter
Building and consistent updating of your business’s Name, Address, and Phone (NAP) listings across key local directories and industry-specific sites.
{09}
Strategic Link Building Campaign
8,000 per month (stand-alone service)
A proactive campaign to earn high-quality backlinks through guest posting, digital PR, resource creation, and relationship building to boost domain authority.
{10}
Monthly SEO Performance Dashboard
3,000 per month
A custom dashboard and report detailing organic traffic, keyword rankings, backlink growth, and conversions with actionable insights.
{11}
Quarterly SEO Strategy Review
3,000 per review
A deep-dive strategic session to review progress, analyze competitor movements, adjust the keyword strategy, and plan for the next quarter’s initiatives.
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E-commerce SEO (Product Page Optimization)
2,000 per product page
Specialized optimization for online stores, including product page SEO, category structure, faceted navigation handling, and rich snippet implementation.
{13}
Google Penalty Recovery Analysis
7,500
Investigation and diagnosis of manual or algorithmic search engine penalties, with a step-by-step recovery plan.
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Competitor SEO Gap Analysis
5,500 per competitor
A detailed analysis of your top competitors’ SEO strategies, identifying their strengths and uncovering gaps and opportunities you can exploit.
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